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Wineries and Social Media Challenges
I came across a post by Joe Roberts, discussing Social Media and Wineries. While I am new to the wine industry, I am not new to social media. I have been working at a social media company for the past...
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Winery Advertising, Social Media and the FTC
The FTC has decided to review its policy in regards to alcoholic beverage company advertising and social media. OK, makes sense – I am sure it is antiquated, as-are most government policies and...
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A Deeper Look into How Wineries are Using Twitter Part 1
Social Media has been around for a while, but its use and power have really only recently been discovered. Granted, there have been the few smart companies and professionals that have been using these...
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A Deeper Look into How Wineries are Using Twitter Part 2
Using Twitter is harder than it looks. And I am not talking about keeping your tweets to under 170 characters. Being active on Twitter takes time and engaging on Twitter takes nerves. I wrote my...
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Social Media as a Sales Funnel? An interesting perspective on how to use...
Social media is confusing. I should know, I work in the field. There are so many different options when it comes to the different social media tools out there, it is nearly impossible for a business...
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